I love happy endings as much as much as anyone. Whether it's The Wizard of Oz or It's a Wonderful Life, we are culturally bombarded with lessons that when disaster strikes, there will be a rainbow on the other side.
But for too many people, this is wishful thinking. Endings can be scary or traumatic when people are ill-prepared.
The good news is that we have the potential to bring security to millions and fill the protection gap with life insurance technology. The not so good news is that we can only fill this gap if we know what customers want and we have the skills to execute correctly.
There's no point in building fast, cutting-edge solutions without doing our homework first. Customers need to feel at ease using our platforms, and information discovery should be intuitive.
So how can we make sure that our products are designed with the customer in mind? Data analytics on consumer behaviour is a valuable place to start. We have completed numerous studies on why customers buy what they do, and what hurdles still need to be overcome.
This information is priceless because it allows us to focus our efforts on the right front-end technology and systems that facilitate online business – ultimately creating real solutions that customers need. We put customers at the heart of what we do.
Teamwork is another big part of our execution success. We've fostered an entrepreneurial culture that encourages supports "test and learn," as well as openness and collaboration. This allows us to create unique solutions in the world of online insurance.
A recent example of this is our partnership with Verti (part of the global insurance company Mapfre) in Germany, where combined the strengths of both companies: Verti will take over digital distribution and end-user support, while iptiQ will contribute its product, underwriting and technology expertise in life insurance.
Security and happy endings are things that everybody covets. But you don't need Hollywood magic to bring peace of mind and smiles to people. We are doing this right now in our everyday work. When life brings unexpected losses, the ending doesn't need to be disastrous.
Would you like to learn more about how to fill the protection gap? Find out more about our platform at: iptiQ.com
Location: Zürich, Switzerland