How Far Can You Trust Online
Before making a purchase,
you probably check online to see what other people have to say about the
product or service. These reviews – often with a 5-star rating system – have an
enormous effect on people’s purchasing decisions.
The UK CMA (Competition
& Markets Authority) estimate that over
£20 billion of sales are a direct result of positive reviews. In separate
research in 2016 they also found that a 1/3 of consumers were disappointed by
something they’d bought online having trusted the excellent reviews they’d read
beforehand. None of us can afford to waste our hard-earned cash in this way. If
you do face problems funding purchases,OnlineCredit USA is a reputable forum
to apply for payday loans online.
Reviews are important money earners for
businesses, but how can you tell if a review is genuine or a fake? There are
some signs that should make you wary of reviewers’ comments.
Style of English
Realising the money to be made from online
reviews, some companies hire writing mills (often located in the Indian
sub-continent) to churn out online reviews. Although they might pride
themselves on the high standard of their English, you can sometimes spot a fake
review because the English just doesn’t sound natural. Also, there might be
inappropriate use of capitals and/or punctuation marks especially an overuse of
exclamation marks to transmit a feeling of enthusiasm.
When reading online reviews, consider
what information you’ve actually been given about the product or service. Gross
generalizations such as ‘Best ever!’ and ‘It changed my life!’ don’t really add
anything to your understanding of the product and should be ignored.
On the other hand, lots of technical
jargon might be the sign of a professional writer’s research. Similarly, if
someone mentions the name of the product in full, it’s often the tell-tale sign
of a pro. This would only be written as SEO content and is aimed at a search
engine rather than other consumers.
Trust 3-/4-Star Ratings
Are you always 100% happy about your
purchases? Often fake reviews cluster at the 2 extremes – enthusiastic 5-star
ratings to boost sales or 1-star reviews to trash their rivals’ products.
Ignore these reviews unless you feel they make a valid point and concentrate on
the ratings in the middle. These are much more likely to be authentic and
aren’t written with an eye to making money.
What are the alternatives to online
Instead of placing your trust in
anonymous online reviewers, your research before buying a product or service
should be more widespread. Ask around your family and friends for their own
buying experiences or access blogs and other forums to see what is being said
about these products. You’ll usually find that they discuss matters with more
in-depth information and some disagreements too (which can help you decide).
One good example is a recent analysis of
instant loans. Visit the page to see how they
compared the claims of lenders with the reality to reach an unbiased
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