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15 Apr 19 09:13

Each of us has some kind of personal experience that determines our attitude to this or that issue. Here, for example, many marketing specialists recruited outsourcing specialists to perform certain jobs. Guided by personal experience, they are on the forums and blogs will ardently defend their position, giving arguments for or against marketers in outsourcing. What if there is a marketing dilemma: hire your own marketing team or trust an outsourcer marketing team?

It is necessary to immediately define the terms: outsourcing is the transfer of a number of marketing functions on the basis of a lengthy contract. Providing one-time services for "drawing something", services of service and support that are one-time, episodic, random and limited to the beginning and the end is not called outsourcing. These are just contract works that should be performed under the guidance of a full-time marketing manager - moderator of all marketing management in a company. The discussion below will focus on attracting non-staff specialists with the transfer of well-defined types of work to them for a long time.

About the myths of the benefits of marketing outsourcing

Often, not wanting to delve deeply into the tasks of marketing or believing that there are more important tasks, managers give marketing redleos(.)com in one form or another to outsourcing. For many, such a transfer of competence works. However, as a key point, it is worth noting that the outsourcing team always sells its experience, limiting the customer to the scale of experience and competence of the team. Do not assume that outsourcers will do something more than what is written in their contract and stipulated the scope of work. With this, I immediately denote the fact that myths about marketing outsourcing exist, their consultants multiply and customers believe with pleasure in them. So, let's understand: what is the myth and what is the reality when outsourcing does not help, and when it is a panacea. So, a few basic replicated myths:

Outsourcing team is economical
They say that...
Outsourcing allows the company to save costs on the maintenance and management of the marketing department in the company and concentrate on the core business processes. Rational benefits: reducing the cost of renting an office, social insurance, payroll taxes and others with high quality results.
All this is not unique. The marketing team for outsourcing, in addition to the need to pay for working hours to specialists, requires all the same expenses for renting the premises. Specialists will be placed at home or in the office, and equipment, equipment and communication should be paid for. An outsourcing team contains an accountant and a manager, and this also falls on the shoulders of the customer and is included in the cost of services. In addition, such an outsourcing team is a profit center for its owner, which reduces your profits.
The customer cannot afford specialists of such a high level than the out sourcer has
They say that...
Another confirmation of the reasonableness of marketing outsourcing is the shortage of highly qualified marketing specialists and the fact that high-class specialists working for a one-time project or low salary to the customer simply will not come.

I am ready to agree, but the fact that such a high-class specialist, working for an outsourcer, simultaneously leads several projects, means that with all his experience, he gives you no more than a part of his working time, but knowledge, experience and attention cannot be fully transferred to you. Now imagine that such a specialist pays more attention to another parallel project than to you, since another design project redleos(.)com/responsive-website-design-development/ is economically more beneficial for a manager or simply more interesting for him than yours.

Out sourcers - proven carriers of special experience
They also say that ...
Since the last project such an outsourcer performed well, it is easier for him to implement your and similar project. And the outsourcer, in this case, will more effectively cope with the task than your hired team.
May be. Think about this:
And what if an outsource provider simply works out your project using a template, and the market situation or marketing parameters of the project being worked on are not identical?
And what if “having trained on you”, tomorrow such an out sourcer will offer his services to your direct competitor, and even give him all the mechanics, numbers, methods that he has implemented with you?
The fact that he has received a contract with you, such a specialist will certainly offer services to all your competitors - do not even doubt this! The fact is that working out several identical projects with customers of the same market makes it easier for an out sourcer to make money.
But here are some reasons when marketing outsourcing works

Outsourcing in marketing is needed to attract specialists - carriers of special competencies and deep knowledge and (or) special experience, perhaps even going beyond the margins of marketing specialists. Well, if, for example, in the marketing service there are no specialists in 3D modeling and rendering or shooting video from a bird's-eye view of marketing objects that are constantly being commissioned. After a time, in addition to special knowledge, such specialists begin to understand your business, your marketing, your client and your product.

It is reasonable to attract a formed marketing team that previously showed a similar task while working out. For example, for a city festival, it is worthwhile to attract the team that made the opening of the Olympics in Sochi or Moscow spun the Circle of Light festival. The team assumes alignment of management, internal communications and coherence. Such specialists no longer need to manage, permanently monitor them and moderate their activities.

Involving third-party specialists can also be used to solve ordinary marketing tasks that do not require purely special competencies. It is often beneficial from an economic point of view, if the need for such work arises sporadically, at intervals. If a staff specialist can be loaded with work all 8 hours a day - take a staff one. If the economy of the project allows you to pay staff, even if it is 80% of the working time, just sit - take staff. In other cases - a marketing outsource simply cost-effective.

If the amount of work cannot be performed by one full-time employee in the time allotted by the project - hire an outsourcer, provided that the only full-time specialist is the coordinator and moderator of the work of the other out sourcers. Such a scheme is the most effective for conducting quantitative research, booking, and holding promotions in retail outlets.

Marketing by outsourcing is certainly preferable if your project is a one-time , temporary or development phase of your project: trial marketing or a start-up project.


Category: Funding longer lives: Longevity risk

Tags: #marketing.


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