Currently showing: Funding longer lives > Social contract

20 May 13 07:55

The UK WRVS last year launched a campaign to actively bridge the gap between generations; their concern being that opportunities to share wisdom across the generations are diminishing just when they are needed most. As a nation we are missing out on the wisdom and experience of our older generations because the distance between young and old is widening and society doesn’t take the time to listen to its older members. So often we treat older people as a problem to be tackled, rather than an amazing source of knowledge and inspiration.

"A cultural shift is long overdue and we hope WRVS Nationwise will help trigger that by sparking debate about what older people have to offer us all. That’s why we’ve helped older people create this long term campaign.”

Category: Funding longer lives: Social contract

Location: United Kingdom


Séverine Rion, Head L&H R&D Europe - 21 May 2013, 10:30 p.m.

By the way, did you know that the first World Happiness Report was launched at the United Nations in 2012, and that in Bhutan Gross National Happiness is more important than Gross National Product?
The World Happiness Report suggests that countries should track happiness in addition to other more standard economic measures. This is based on the background, that countries that have achieved striking economic and technological progress over the past half century, may have had no gains in the self-reported happiness of the citizenry. That means that life satisfaction has remained nearly constant during decades of rising Gross National Product per capita.

Ben - 22 May 2013, 2:44 p.m.

Fascinating, thanks Séverine!

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