The UK WRVS last year launched a campaign to actively bridge the gap between generations; their concern being that opportunities to share wisdom across the generations are diminishing just when they are needed most. As a nation we are missing out on the wisdom and experience of our older generations because the distance between young and old is widening and society doesn’t take the time to listen to its older members. So often we treat older people as a problem to be tackled, rather than an amazing source of knowledge and inspiration.
"A cultural shift is long overdue and we hope WRVS Nationwise will help trigger that by sparking debate about what older people have to offer us all. That’s why we’ve helped older people create this long term campaign.”
Category: Funding longer lives: Social contract
Location: United Kingdom