I was never a big fan of birthdays as a kid. But I've come to understand the importance of making the time and space to think about / commemorate things so as to value them.
Today is World Environment Day (#WED for tweeters like me) and I think it's important that we all take some time to reflect on how our actions are affecting the environment. What is helping and why, what is damaging and why, and what we can do to help reduce our footprint on this beautiful, rich, (still pretty) diverse, mysterious, nourishing planet that some call Pachamama, or Mother World.
Like any detox program, the first step is to be aware that there is a problem. A majority of the 7 bn (going on 9 bn) that we are on this planet are still either unaware of environmental issues, or fail to see the link between their individual actions and the cumulative (positive or devastating) effect these have on the planet. We are all responsible and we all need to actively commit. We cannot wait for governments or corporations to do all the work.
As consumers, voters for our political representatives and employees of companies worldwide, we need to realize that we have enormous power and that we, together, make the world we live in. Each and every one of us. Each action counts and we can (and must!) all help reduce our burden on the planet, one step at a time.
The EPA's "What you can do" website is a great place to start http://www.epa.gov/climatechange/wycd/. What other actions are you undertaking to reduce your footprint? Share them in the comments or make a pledge on twitter using #150pledges. We'll compile them in the context of Swiss Re's 150 year anniversary and share the best ideas with all in a couple of months. Look forward to each and every idea!
Category: Climate/natural disasters