Recent studies show that a new generation of students is reluctant to prioritise insurance as a profession. It finds that students are unaware of the underlying philosophy of the insurance business, its products, and its vital role in the economic and social system.
The lack of adequate research, education providers, and study materials is also among the key causes of students’ reluctance to engage with the insurance profession. A recently published article in The Geneva Association's Insurance Economics Newsletter suggests that one way to make insurance an attractive option for young generations is by focusing on what they want and need, i.e. the ability to innovate and use technology to improve people’s daily lives.
"Got Talent? Attracting Millennials to Insurance Careers...and Keeping Them" by Dax Craig, published in The Geneva Association Insurance Economics Newsletter No. 71, focusing on the human resources shortage and education in insurance.