Calling on the most powerful people in the world to pull their investments from fossil fuel companies is pretty bold. Calling on them by name is even bolder.
Calling on them by name *and* making it a campaign is - well - gutsy.
The UK-based news outlet The Guardian is doing just that. "Keep it in the ground" is paper's climate change campaign. The center of the project is a petition that asks Bill and Melinda Gates, founders of the Bill and Melinda Gates Foundation; and Jeremy Farrar and Sir William Castell, director and chair of the Wellcome Trust (which funds medical research projects) to divest from fossil fuel companies in five years and stop financially supporting new ones.
The most interesting aspect about "Keep it in the ground" is the behind-the-scenes podcast "The biggest story in the world." It documents the decision-making process and how the Guardian staff chooses angles for the series:
"The latest episode takes place in the new year with the team searching for an angle. There is debate and disagreement. Who is to blame? Do we target governments or corporations? George Monbiot says we should focus on a global political solution, such as a carbon auction, to put on the table at the climate conference in Paris."
You can check out the podcasts here.
Category: Climate/natural disasters, Sustainable energy