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Behavioural insights for a better claims journey

Our customers are rational beings. They reach the best decisions for themselves as long as they have the right information ...

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Do we underwrite like Mr Spock or Homer Simpson?

Which of these two lines is longer?

Homer Simpson would probably say the lower one is longer; Mr Spock would ...

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Ok, now that I have your attention…let's break the title down. Was your initial interpretation, "bias exists; recognize ...

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On reorganizations, making humans fail and big losses

Not one day passes, that in the business section a new merger or acquisition is announced. The economic outlook for ...


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Tackling climate change: we can, but why don't we?

I just stepped out of a fishbowl – and I've got some good news and some bad news. But I'm getting ...

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Plain cigarette packs

Reducing cigarette smoking through health graphics and standardised packaging – will it work? Towards the end of 2012 the Australian government ...

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The way food feels

When I was in high school, I took part in a taste experiment where participants were asked to identify the ...

STORY URL: Lawyers of Big Tobacco Lawsuits Take Aim at Food Industry
More than a dozen lawyers who took on Big Tobacco have filed 25 cases asserting that manufacturers like ConAgra Foods and PepsiCo are misleading consumers and violating federal law.

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Maybe we're crazy

Kathleen Taylor, a neurologist at Oxford University, suggests that we may one day treat fundamentalism, or any entrenched belief, as ...

STORY URL: Religious fundamentalism could soon be treated as mental illness
Kathleen Taylor, a neurologist at Oxford University, said that recent developments suggest that we will soon be able to treat religious fundamentalism and other forms of ideological beliefs poten...

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Keeping up (or down) with the Joneses

We have seen marketing companies using these behavioural economic interventions for years to try and influence our purchasing behaviour. More ...

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The Power Of Conformity

With possibilities of living longer and been healthier keep expanding researchers invest most of their time trying to understand the ...

STORY URL: Elevator Experiment

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